Alexa, does the Echo Dot Kids protect children’s privacy?

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A coalition of child protection and privacy groups has filed a complaint with the Federal Trade Commission (FTC) urging it to investigate a kid-focused edition of Amazon’s Echo smart speaker.

The complaint against Amazon Echo Dot Kids, which has been lodged with the FTC by groups including the Campaign for a Commercial-Free Childhood, the Center for Digital Democracy and the Consumer Federation of America, argues that the e-commerce giant is violating the Children’s Online Privacy Protection Act (COPPA) — including by failing to obtain proper consents for the use of kids’ data.

As with its other smart speaker Echo devices, the Echo Dot Kids continually listens for a wake word and then responds to voice commands by recording and processing users’ speech. The difference with this Echo is it’s intended for children to use — which makes it subject to U.S. privacy regulation intended to protect kids from commercial exploitation online.

The complaint, which can be read in full via the group’s complaint website, argues that Amazon fails to provide adequate information to parents about what personal data will be collected from their children when they use the Echo Dot Kids; how their information will be used; and which third parties it will be shared with — meaning parents do not have enough information to make an informed decision about whether to give consent for their child’s data to be processed.

They also accuse Amazon of providing at best “unclear and confusing” information per its obligation under COPPA to also provide notice to parents to obtain consent for children’s information to be collected by third parties via the online service — such as those providing Alexa “skills” (aka apps the AI can interact with to expand its utility).

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