Roughly half of Instagram’s users 1 billion users now use Instagram Stories every day. That 500 million daily user count is up from 400 million in June 2018. 2 million advertisers are now buying Stories ads across Facebook’s properties.
CEO Mark Zuckerberg called Stories the last big game-changing feature from Facebook, but after concentrating on security last year, it plans to ship more products that make “major improvements” in people’s lives.
During today’s Q4 2018 earnings call, Zuckerberg outlined several areas where Facebook will push new products this year:
.Encryption and ephemerality will be added to more features for security and privacy
.Messaging features will make Messenger and WhatsApp “the center of [your] social experiences”
.WhatsApp payments will expand to more countries
.Stories will gain new private sharing options
.Groups will become an organizing function of Facebook on par with friends & family