‘Fantastical and mysterious’: Meow Wolf’s latest immersive art experience to open in Las Vegas


LAS VEGAS – Omega Mart may look like a common grocery store.

A closer look reveals things aren’t what they seem.

The newest Las Vegas attraction is actually a portal to another world – and tickets are on sale to experience Omega Mart when it opens Feb. 18.

It’s an interactive storytelling adventure at AREA15 from Meow Wolf – an arts and entertainment company based in Santa Fe, New Mexico.

Meow Wolf creates experience-based art exhibits that guests can play and interact with in a self-guided way. Omega Mart follows the blow-up success of the House of Eternal Return exhibit in Santa Fe.

An immersive, interactive art installation for adults and kids, the House of Eternal Return is in a building in the city’s industrial district. It features secret passages and tunnels that end in a lounge and music venue.

Omega Mart is based on a similar philosophy – marrying the mundane with the wondrous and alien.

It’s a 52,000-square-foot, viscerally stimulating, psychedelic and unpredictable art experience. The experience begins with hundreds of products stocked on shelves.

Among the more than 150 products? Nut-Free Salted Peanuts. Plausible Deniability Laundry Detergent. And Wake Up! – a real household cleaning spray.

“The show here in Las Vegas is really a social commentary on consumerism, corporate culture and environmental stewardship, and it’s what we call an alternative storytelling environment,” said Corvas Brinkerhoff, executive creative director of Meow Wolf Las Vegas. “It’s mission is driven by conveying a story to the audience.”

What story is Omega Mart telling?

When you enter Omega Mart, you find yourself in what looks like a normal grocery store.

“Upon further inspection,” Brinkerhoff said, “you find something very odd is going on.”

As you explore, you find portals into a parallel dimension.

“In that world, there are all kinds fantastical and mysterious things,” Brinkerhoff said, but he resisted going into more detail, so he wouldn’t spoil the trip for newcomers.

At each step through this new dimension, a story begins to unfold.

“You’ll find the operations of the shady parent company of Omega Mart called DRAMCORP and their metaphysical, science and manufacturing experiments,” Brinkerhoff said. “But you also find all kinds of other wondrous and surprising experiences.”

Hundreds of artists contributed to the experience in the worlds beyond the Omega Mart store.

“Anybody who is interested in seeing art and understanding how art and technology and storytelling can come together in unique ways would find Omega Mart very compelling,” said Marsi Gray, an executive producer at Meow Wolf.

Where to get tickets

Here’s a breakdown of ticket prices:

  • $45 for general admission ($40 children, seniors, military)
  • $35 for Nevada residents ($30 children, seniors, military)

Tickets are available at www.omegamart.com.

COVID-19 restrictions enforced

AREA15 enforces state-mandated restrictions – including the wearing of masks.

The indoor attraction uses “an AI-driven thermal scanning platform” that screens temperatures, detects the absence of a mask and alerts staff when social distancing thresholds are not met.

Ed Komenda writes about Las Vegas for the Reno Gazette Journal and USA Today Network.

[Read More…]