Ford Focus Active to draw in small car and SUV buyers

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Australian consumers are ditching small hatches in favour of high-riding SUVs, but now Ford has devised a way to appeal to both buyers.

Sales of SUVs are booming, replacing the long running Aussie favourite — the small hatch. But now Ford has come up with a way to appeal to both buyers. Here’s everything you need to know about the Ford Focus Active.

Value

The Focus Active’s sticker price of $29,990 will translate to about $34,000 on the road, placing it midfield among the faux-SUVs. The test example’s options blew the price out to about $40K in your driveway, including $2000 sunroof, $1800 design pack with privacy glass, adaptive LED headlamps and 18-inch wheels and $650 for metallic paint, plus a driver assist kit. Standard gear runs to an eight-inch infotainment touchscreen with smartphone mirroring, satnav and digital radio, wireless phone charging and dual-zone aircon. The Focus comes with a five-year warranty and capped price services are $299 for the first four at 12 month/15,000km intervals, climbing to $345 for the fifth visit.

Safety

ANCAP rated the Focus range as a high-performing five-star car when it was crash-tested in August. About the only real criticism directed at the hatch was for the autonomous emergency braking’s detection of cyclists, with the report noting the AEB’s “marginal performance” in cyclist test scenarios. The absence of emergency lane-keep assist was also highlighted, given the standard lane-keep assist was rated as good. I’d spend a further $1250 on the driver assist pack adding adaptive cruise control, blind-spot monitor and rear cross-traffic alert with active braking.

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