Hotel chain now offering ‘Social Media Sitters’ for millennial travelers


If you go on vacation and don’t post photos to Instagram, did you even really go on vacation at all?

As many millennial travelers know, capturing the best pics for social media is a big part of the trip. But instead of wasting precious time scoping out the hottest spots the city has to offer, guests at one hotel chain in Switzerland can have someone else do the work for them.

Ibis Hotel is now offering the service of “social media sitter,” a local Influencer who will take over your account and post photos for you so you can spend time exploring “without a smartphone in front of your face.”

“Enjoy your city trip without digital stress. Our Social Media Sitter takes care of your Instagram profile. And you can explore the city in peace,” a translation of the website reads.

Some of the “sitters” include Sara Leutenegger, a contestant on Germany’s Next Top Model television show; Cristina Gheiceanu, a lifestyle blogger; and Sylwina, a DJ based in Zurich.

Guests provide their sitter with their social media password and fill them in on their interests and expectations. Then all photos will be tagged #postedbysocialmediasitter, according to the Evening Standard.

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