Old Navy took its International Women’s Day message to the sky Friday in Los Angeles and and San Francisco to encourage women and girls that the “sky’s the limit.”
Skywriters wrote messages like “WOMEN’S DAY EVERY DAY” and “SHATTER THE CEILING” across a blue backdrop. Old Navy will spread empowerment in the sky again at 11 a.m. Saturday in New York City, weather permitting, the company announced in a statement.
Restaurants, manufacturers and other retailers also took a stand for women Friday to commemorate the day that celebrates “the social, economic, cultural and political achievements of women,” according to its website.
McDonald’s flipped its iconic Golden Arches on its LinkedIn page to a W and launched “a global strategy, BETTER TOGETHER: Gender Balance & Diversity.”
Budweiser announced it was re-imagining ads from the past to “better portray balance and empowerment.”
Here’s how businesses marked International Women’s Day 2019:
Last year, a McDonald’s in California turned its iconic golden arches upside down so that the M for McDonald’s became a W for women. The company got some backlash for the move.