How Disney World is using pricing to spread out its crowds


Walt Disney World recently showed the Associated Press what it takes to put their shows together. It’s a shift for a resort that hasn’t allowed many peaks behind the curtains of the fantasy it creates.

The company offers variable pricing to spread out its crowds.

Walt Disney introduced variable pricing at its Florida theme parks last October. Designed to entice consumers to visit during less crowded times, the pricing plan made tickets more expensive on higher-traffic days.

Now the company has once again raised its prices for single-day tickets during the peak Christmas period. The prices are jumping from $124 to $159, according to data from Theme Park Tourist. Other peak periods – generally, any time kids are out of school aside from summer – will cost $139 for a one-day, single-park pass.

Prices for single-day tickets were pushed slightly higher on most days with only the “value” tier (August and September) remaining unchanged, at $109 for a one-day single-park ticket. Multi-day ticket prices were raised, as well, by 15% to 30%, depending on when you go. Adding the “park hopper” feature, which lets you visit multiple parks in a single day, has increased by $5. Annual passholder prices were raised earlier this year, as well.

These moves were expectedbecause of the the upcoming launch of “Star Wars: Galaxy Edge,” but the company may not have gone far enough. While Disney has made visiting at certain times challenging for many American families, it has not solved its crowd problems.

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