How the Travel Industry Will Mark Earth Hour

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This Saturday, famous monuments across the world, including the Eiffel Tower, the Empire State Building and the pyramids in Egypt, will go dark at 8:30 p.m. local time.

The darkness is part of a worldwide movement known as Earth Hour that has been steadily picking up momentum since being launched in Sydney 12 years ago.

By some accounts, Earth Hour has become the world’s largest grassroots movement for the environment, inspiring millions of people around the globe to take action to help save our planet and nature.

This year people in 180 countries and 7,000 cities will take part in the annual event, which is coordinated by the World Wildlife Fund and other volunteer organizations and primarily involves switching off electricity for one hour on March 30, at 8:30 p.m. local time.

In addition, each year, people, businesses, and landmarks host related activities in support of this critical movement including holding discussions, engaging in environmental projects and more.

The focus of Earth Hour 2019 is “#Connect2Earth” a message that aims to build mass awareness about why nature is important and hopefully create an unstoppable movement to protect it.

“We’re the first generation to know we are destroying our planet. And we could be the last that can do anything about it,” states the official Earth Hour website.

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