A large sign warns motorists that Iceland’s Fjadrargljufur canyon is closed to visitors but drivers keep on coming down the narrow gravel road. A ranger at a roadblock has to explain why no one can pass: The vulnerable landscape cannot sustain more visitors.
Blame Justin Bieber, the Canadian pop star with a worldwide reach.
Bieber’s magical music video “I’ll Show You” was filmed at the canyon and seen by millions, creating overwhelming demand for the once-pristine spot. For a chance to follow in Bieber’s footsteps, his fans are not letting a few fences, signs or park rangers keep them away.
Eager visitors try to sweet-talk ranger Hanna Johannsdottir into opening the gate. Some offer bribes. They should know in advance it’s not going to work.
“Food from people’s home country is the most common bribery,” said Johannsdottir, who recently turned down a free trip to Dubai in exchange for looking the other way at trespassers.
The Bieber-inspired influx is one part of a larger challenge for Iceland — the North Atlantic island nation may be too spectacular and too popular for its own good.