Black Friday is the Olympics of shopping holidays, and there are so many deals for online shoppers to contemplate between now and December 1. If you’re a jewelry lover and aren’t sure where to start (which, fair), Missoma is taking 25 percent off its entire site starting Monday, November 23 for the occasion. This is exciting stuff, because the cult-favorite brand only goes on sale once a year. Pro tip: If you’re justifiably worried about pieces going fast, the retailer is granting instant early access to anyone who signs up for emails.
For the uninitiated, there’s a lot to be obsessed with when it comes to Missoma. For one, the women-founded brand primarily uses 18 carat gold vermeil, which means most of their jewelry won’t tarnish if it comes into contact with rain, sweat, or lotions. Adding to the allure is the fact that Missoma is famously loved by Meghan Markle and Kate Middleton, in addition to legions of other celebrities.
And, of course, making the label all the more cool is the fact that the brand doesn’t lean into its celebrity following on social media. Missoma, instead, focuses on highlighting the ways women of all age wear its pieces, with the occasional feel-good quote thrown in.