Netflix just broke new records on consumer spending in its mobile apps, according to new data app intelligence firm Sensor Tower has shared with TechCrunch. In November, Netflix pulled in an estimated $86.6 million in worldwide consumer spending across its iOS and Android apps combined — a figure that’s 77 percent higher than the $49 million it generated last November. That’s a new record.
Before, the biggest month Netflix had to date was July 2018, when it grossed an estimated $84.7 million. At the time, that was the most it had made on mobile since it began monetizing on mobile in September 2015.
To date, Netflix has grossed more than $1.58 billion on mobile.
The firm didn’t speculate as to what, specifically, drove Netflix to break records again in November, but there are probably a few factors at play, including the trend toward cord cutting and shift toward streaming services for traditional “TV” viewing.