The use of voice assistants is set to triple over the next few years, according to a new forecast from the U.K.-based analysts at Juniper Research. The firm estimates there will be 8 billion digital voice assistants in use by 2023, up from the 2.5 billion assistants in use at the end of 2018.
The majority of those assistants will live on smartphones, where Google Assistant and Siri offer voice assistants to Android and iOS users, respectively.
In fact, Google already announced its voice assistant would be enabled on a billion devices as of last month, thanks to its integration with Android. Meanwhile, Amazon’s Alexa — which still primarily lives on smart speakers like Echo — has reached more than 100 million devices.
Juniper, however, predicts that the fastest-growing category for voice over the next several years will not be smart speakers. It will be smart TVs.
The firm expects the smart TV voice assistant category to grow by 121.3 percent (CAGR) over the next five years, while smart speakers will grow by 41.3 percent. Wearables will also play a significant role, with 40.2 percent growth, the study found.
Alexa is already the market leader on smart speakers, but in the years ahead it will be challenged by Chinese companies rolling out their own smart devices, the report says.