Rihanna certified her status as a cultural fashion icon with her groundbreaking new deal with LVMH Moët Hennessy Louis Vuitton, the world’s largest luxury group.
The pop star, born Robyn Rihanna Fenty, announced Friday that she will debut a line called Fenty this spring through LVMH. Her luxury house will be based in Paris.
The 31-year-old singer becomes the first person since 1987 to launch a new house with LVMH (the last person was Christian LaCroix). Rihanna is also reportedly the first woman to create an original brand at LVMH and the first woman of color at the top of an LVMH maison.
“Designing a line like this with LVMH is an incredibly special moment for us,” Rihanna said in a statement. She added that Bernard Arnault, the chairman and CEO of LVMH, “has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits. I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.”
LVMH’s leather and goods division includes Louis Vuitton, Christian Dior Couture, Celine, Kenzo, Givenchy, Fendi, Marc Jacobs and more, while its wine and spirts includes Moët & Chandon and Dom Pérignon. The company has also backed Rihanna’s ultra-successful cosmetics brand, Fenty Beauty.