The ultimate Instagram-friendly exhibition is coming to NYC

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There is nothing like a bit of color to brighten up your day, and those in New York are in for a treat as a new pop-up is coming to introduce them to the everyday yet brilliant presence of color. Color Factory is behind a collaborative experiential exhibition that is due to open in August in SoHo, having previously enjoyed a successful run in San Francisco.

The 20,000-square-foot pop-up will house new immersive art installations that showcase national and local artists who work in color. The organisers say that they hope visitors will come along to “celebrate the serendipity, generosity and discovery of color with us.”

The details for the New York pop-up haven’t been released, but the San Francisco one had 15 sensory and immersive works in it. To whet New Yorkers’ appetites, Color Factory has placed a special installation at Cooper Hewitt, Smithsonian Design Museum. Called Manhattan Color Walk, it’s a striped walkway in the museum’s garden that pays homage to the borough.

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