TikTok tests an Instagram-style grid and other changes

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Short-form video app TikTok, the fourth most downloaded app in the world as of last quarter, is working on several new seemingly Instagram-inspired features — including a Discover page, a grid-style layout similar to Instagram Explore, an Account Switcher and more.

The features were uncovered this week by reverse-engineering specialist Jane Manchun Wong, who published screenshots of these features and others to Twitter.

A TikTok spokesperson declined to offer further details on the company’s plans, but confirmed the features were things the company is working on.

“We’re always experimenting with new ways to improve the app experience for our community,” the spokesperson said.

The most notable change uncovered by Wong is one to TikTok’s algorithmically generated “For You” page. Today, users flip through each video on this page, one by one, in a vertical feed-style format. The updated version instead offers a grid-style layout, which looks more like Instagram’s Explore page. This design would also allow users to tap on the videos they wanted to watch, while more easily bypassing those they don’t. And because it puts more videos on the page, too, the change could quickly increase the amount of input into TikTok’s recommendation engine about a user’s preferences.

Another key change being developed is the addition of a “Discover” tab to TikTok’s main navigation.

The new button appears to replace the current Search tab, which today is labeled with a magnifying glass icon. The Search section currently lets you enter keywords, and returns results that can be filtered by users, sounds, hashtags or videos. It also showcases trending hashtags on the main page. The “Discover” button, meanwhile, has a people icon on it, which hints that it could be helping users find new people to follow on TikTok, rather than just videos and sounds.

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