Travelers Really Want Those Hotel Loyalty Points


Overall, most travelers feel safe when staying at hotels but a new survey from Carlson Wagonlit Travel (CWT) says that many U.S. travelers would sacrifice their sense of safety to continue earning loyalty points.

Specifically, three in 10 travelers around the world responded that they were happy to sacrifice safety for hotel loyalty and rewards incentives according to research commissioned by CWT. Travelers in the U.S. are most likely to do so of all travelers in the Americas region (47 percent), followed by Brazilians (41 percent) and travelers from Canada (34 percent).

Business travelers were even more willing to give up a feeling of safety in order to earn points. Forty-seven percent of U.S. travelers traveling for work said they would choose points over personal safety. That was the highest percentage in the Americas region.

“Clearly, travelers are very focused on their hotel loyalty points–they will go to great lengths to get those benefits,” said David Falter, president, RoomIt by CWT.

This definitely is something that travel managers need to monitor.

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