When Tiger Woods plays, people watch.That’s certainly been the case this year, as television audiences for golf’s major championships have swelled since Woods has returned to the fray, most recently with a second-place finish at the US PGA Championship in Bellerive.
The final-round coverage of the tournament on CBS Sports saw a 73% increase on last year’s event for the same day as Brooks Koepka finished two shots clear of a resurgent Woods.
An average 8.5 million watched in the US — up from 4.9 million when Justin Thomas secured his first major title last year — the highest figure since 2009 when Woods again finished runner-up.
As the tournament reached its conclusion at 7:00pm ET, viewing numbers peaked at 12.3 million.
While Koepka was winning his second major title of the year, it was the Woods effect that got people watching as the 42-year-old chased a 15th major title and first since 2008.