In a monumental and long-awaited move, Washington’s NFL franchise announced Monday it will drop its polarizing team name and logo at the conclusion of an ongoing review. The franchise did not immediately announce a new name for its team, or when it will finalize its new branding.
“Dan Snyder and Coach (Ron) Rivera are working closely to develop a new name and design approach that will enhance the standing of our proud, tradition rich franchise and inspire our sponsors, fans and community for the next 100 years,” the team said in a statement.
The decision to retire “Redskins” comes as the team conducts a formal review of the name, which was announced July 3 amid mounting pressure from key stakeholders — including FedEx, a major sponsor that holds the naming rights at the team’s stadium.
It also follows decades of simmering frustration from many Native Americans and activists, who have criticized the name as either insensitive or downright racist.