Workout app Fitplan adds Alex Rodriguez as a trainer… and an investor

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Former New York Yankees all-star Alex Rodriguez is racking up quite an impressive batting average in his new career as an investor and has added Fitplan to his roster of portfolio companies.

The Los Angeles-based workout app launched by Landon Hamilton and Cam Speck has closed on $4.5 million led by A-Rod and Corazon Capital, and has added new celebrity athlete trainers — including Rodriguez — to cover the needs of would-be sports stars and interested amateurs alike.

“One of the things we’re doing as a company is moving into sports-specific training,” says Speck. It’s an initiative that Rodriguez helped to lead as the company recruited a number of marquee players, including Carolina Panthers running back Christian McCaffrey; the controversial swimming superstar Ryan Lochte; fitness model Hattie Boydl; celebrity trainer Corey Calliet; legal scholar and trainer Danni Bell; and fitness model Sommer Ray.

“The thing that differentiates us [from other fitness apps] is the talent,” says Speck. “We have diverse training plans that fulfill and serve people who are just getting to the gym to people who are college students playing football helping them get to the next level.”

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