‘Hamlet’ in the skies? The story behind Taiwan’s newest airline, Starlux

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Debuting its first flights in January 2020, Taiwanese start-up Starlux Airlines could be the first new player in 30 years to upend the island’s duopoly aviation market.

Dubbed Taiwan’s first luxury boutique airline, it received its first aircraft in October and announced it will initially focus on Southeast Asia, starting with three routes: Taipei-Macau, Taipei-Penang and Taipei-Danang.

But both aviation watchers and the general public are abuzz for another reason: A succession drama involving Starlux founder Chang Kuo-wei that’s so juicy he’s being referred to as the aviation industry’s “prince Hamlet” by local media.

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