U.S. Travel charts the way forward for travel industry


U.S. Travel welcomed hundreds to DC’s Union Station for insights on industry challenges and opportunities. One clear takeaway from U.S. Travel Association’s Future of Travel Mobility conference: Sustainability and innovation are not just buzzwords, but central pillars of the industry’s growth in coming years. Over the full-day event at Washington, DC’s Union Station on September 20, leaders from some of America’s largest travel, transportation and technology companies joined public officials in making clear that as travel rebounds, it is evolving to address shifting consumer demands and environmental sustainability. Speakers explored issues critical to the coming decade of travel mobility and the traveler experience, including sustainability, frictionless and secure travel, emerging trends and innovative technology.

The event opened with a discussion between U.S. Travel Association President and CEO Geoff Freeman and MGM Resorts International CEO and President Bill Hornbuckle on the innovative sustainability measures taken by Las Vegas’ tourism industry, as well as the short-term policies needed to lay the groundwork for a stronger, more sustainable future for the industry nationwide. While sustainable travel options, such as electric vehicles, are becoming more common in urban areas, it is a priority of the association to expand charging access to all regions of the country. In a fireside chat with U.S. Travel Association Executive Vice President of Public Affairs and Policy Tori Emerson Barnes, Enterprise Holdings President and CEO Chrissy Taylor emphasized the need for a whole-of-industry approach to ensure EV infrastructure is accessible to all Americans.
“We need to make sure there is infrastructure in neighborhoods where people live,” said Taylor. “Charging and infrastructure should be equitable for all, not just on main corridors.” WTM London 2022 will be taking place from 7-9 November 2022. Register now!
Taylor touted Enterprise’s rapid push to electrify its rental car fleet and familiarize its customer base with EVs—an acknowledgement that electrification is the future of the rental car industry.

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